In my most recent blog post http://chi.anthropology.msu.edu/2018/12/what-is-your-purpose/, I discussed the importance of public engagement by researchers in academia, focusing on the role of biological anthropologists and their unique ability to contribute to the conversation on social race and ancestry. I mentioned how this concern led me to broaden the target audience of my CHI fellowship project from biological anthropologists and related professionals to middle and high school students and introductory college courses. However, because I am not trained or conditioned to reach outside of my disciplinary bubble, one of my goals this semester is to learn how to successfully engage with and educate the public through my project (brief project description available in my last blog post). I started asking myself questions to decide how to best promote my project and ensure that people will actually use the website.
Some questions I am concerned with are:
- What variables are used to measure success of public engagement?
- When is a public engagement project considered successful?
- What mediums are commonly used to reach the largest number of people?