Hello! My name is Laura McGrath, and I’m delighted to be returning as a CHI Fellow during 2017-18. I’m a PhD Candidate in the department of English, working on computational approaches to post45 American literature.
My dissertation, Middlemen: Making Literature in the Age of Multimedia Conglomerates, studies the major shifts in the field of literary production in the wake of the mergers and acquisitions that roiled the publishing industry in the 1980s and 1990s—a process that resulted in the formation of what we now call The Big Five. Each chapter examines one influential figure in the publishing industry: the agent, the acquisitions editor, the publicist, and the social media manager. Too often dismissed as “middlemen” or mere bureaucratic functionaries, such professionals are powerful nodes between the artist and the corporation, mediating between the domain of aesthetic or literary value and the managerial imperatives of huge media firms. As such, these overlooked figures are not just powerful gatekeepers, but administrators of literary prestige, value, and “corporate taste” in the contemporary, shaping the form and content of contemporary fiction while providing access to mainstream publication, and cultural consecration.