When working with communities, the design process for a website is purposefully ongoing. Some days I find myself doing more deleting than generating, and on others, I’m reenergized by the newer possibilities proposed by the community. Beyond the natural ebb and flow of any collaborative check-in, I’ve also been struck by the buildup of audience considerations over time. To make the site more accessible to an older Filipinx American community, I initially had to change content to a more approachable style than the academic. The overly-conceptual and technical prose was deleted, and I fell back on the ethnographic-type style of my field notes. It made good sense as I was engaging in the experience of their cultural center and its potential for communication to publics.