My project, Mapping Consumers in the Black South African Press, is now live at this address!
Mapping Consumers is built with data I collected from two South African newspapers, Bantu World and Umlindi we Nyanga in the 1930s. The 1930s were an important period in the history of South African newspaper, advertising, and consumer culture. This was the period when white-owned consumer products companies began sustained advertising campaigns in newspapers for black South African readers. Testimonial advertisements in these papers offer a window onto who the consumers of these products were, how they imagined themselves as consumers, and how advertisers wanted to represent the ideal, “modern” African consumer.