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April 6, 2018

Presenting “Mapping Consumers” at a World History conference

April 6, 2018 | By | No Comments

Two weeks ago, I went to Northeastern University’s 10th annual Graduate World History conference. My paper was largely based on the sources that I draw on for my CHI project. This was my first time showing my site to the public, and the deadline for the conference presentation was a great motivation to get my site up and mostly functional. This is what my site looks like currently:

Mapping consumers home page

One of the things that was helpful about presenting this to an audience of strangers was learning which parts of my site are self-explanatory, and which need more context. I found myself having to explain the colourful marker clusters, which is a feature built into the Bootleaf template that I’m using. When there are more than a certain number of markers in a certain area at a certain zoom level, it will create a coloured cluster representing this group of markers. However, I realized while presenting that these clusters somewhat obscure the argument I want to make with this map — that testimonial-writers in the black press were from rural places all across the South African countryside.

Based on this experience, I’ve now changed the zoom level at which the marker-cluster feature works. I’ve turned off the marker-cluster feature at a lower zoom level, so now as you zoom in, you’re able to see the spread of testimonial-writers across the map. Like so:

Markers showing testimonial writers in the Eastern Cape region

Another positive take-away from this conference was that because it was a World History conference, I was able to think in new ways about how my local South African project is contextualized in global history. My paper made the argument that testimonials show how local South Africans responded to global marketing campaigns (in particular the well-funded campaign for tea consumption put on by the Tea Market Expansion Bureau).

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